Introducing Identify: Securing the Entire Customer Journey
Proof has launched Identify, a no-code, plug-and-play customer verification solution that integrates identity verification, fraud prevention, and evidence collection throughout the entire customer journey—addressing risks in industries like real estate, property management, and financial services by enabling businesses to verify identities early and continuously, capture sealed identity reports, and seamlessly combine with their Defend fraud detection technology for enhanced security without complex IT integration.
At Proof, trust has always been at the core of our business. We've long secured signatures and notarizations for high-security transactions. However, our customers have told us that many stages of the customer lifecycle—not just those requiring signatures and notarizations—demand the same level of trust. They want identity verification, fraud prevention, and evidence collection integrated throughout the customer journey.
For example:
- Real Estate: Verifying a customer’s ID before closing reduces risk and prevents title companies from wasting resources on fraudulent transfers. Early verification also streamlines the closing process.
- Property Management: Identity verification should begin the rental application process, not end it.
- Financial Services: Fraud can occur at many points beyond onboarding or login. Password resets, support calls, wire transfers, and account access requests are often vulnerable, and fraudsters exploit these weak spots. In fact, 68% of Americans report their passwords have been hacked due to frequent data breaches, highlighting the need for ongoing identity verification beyond initial onboarding.
Introducing Identify with Proof
Identify is the first 'plug and play' customer verification solution that can be deployed across all critical customer interactions—without any code. Business users can implement this solution without IT integration. When combined with Defend, our advanced fraud detection technology, businesses get a seamlessly integrated customer experience.
What is Identify?
Identify is an out-of-the-box customer experience, ready for immediate deployment. Businesses no longer need to purchase and integrate multiple technologies. With Identify, you can:
- Verify customer identity using sophisticated fraud detection tools
- Capture all evidence in a sealed identity report
- Deploy the solution by embedding a link in the customer journey or printing a QR code for in-person verification
Many organizations currently patch together multiple vendors for a single point in the customer journey, usually at onboarding. But fraud can happen at any stage—account takeover, password reset, call center impersonation, and stolen identities are increasingly common. Often, there is no fraud detection or identity verification in place for these scenarios.
How do I use Identify?
Identify is available to all business and real estate customers. With EasyLinks, businesses can get started by:
- Placing a link on their website or sending it via email
- Printing a QR code for in-person verification
- Using APIs for integrated solutions
To get started:
- 1.Create a new Identify Easylink.
- 2.Choose from several identity verification options:
- Answer knowledge-based questions
- Scan an ID document and perform biometric comparison
- Verify ID via a workflow that meets federal security standards (NIST IAL2), with agent support if needed (additional charges may apply)
- 3.Generate a QR code, access link, or embeddable button upon saving the Easylink transaction.
- 4.Share the chosen option with your customer to begin the verification process.
- 5.Once the customer completes the process, log into the dashboard to review transaction details and download the identity report for your records.
Defend: Advanced Fraud Detection
Defend is our fraud detection platform. It analyzes hundreds of data points—location, phone score, email score, behavioral data—to determine if a customer might be a bad actor. When enabled, Defend runs for every Sign, Notarize, and now Identify transaction. Transactions are flagged if any risk is detected.
To learn more, contact our sales team.
Related
Introducing Advanced Signer ID Verification
The new Enhanced Signer Identification feature in Proof transactions and online notarizations uses automated identity verification—including SMS authentication, ID uploads, selfie comparison, AI analysis, and notary oversight—to provide businesses with robust evidence confirming the signer’s identity, signature authenticity, and fraud risk, thereby ensuring stronger trust and security in digital document signing.
Introducing Persistent Identity: The Foundation of Repeatable Trust
Persistent Identity is a secure digital ID system that enables individuals to verify their identity once to a high-assurance standard, store it on the Proof platform, and reuse it across multiple online transactions and organizations via the Identity Authorization Network, thereby reducing inefficiency, abandonment rates, and trust erosion caused by repeated identity verifications in an increasingly digital and threat-prone environment.
Capture Selfie Photos for Identity Verification – Proof Help Center
The Proof Help Center explains that Selfie Comparison, an IAL2-compliant biometric verification method, securely verifies a signer's identity by automatically capturing real-time selfies and comparing them to their government-issued ID photos, with guidance on proper lighting, removing accessories, and using a smartphone to ensure clear images, and includes steps like centering the face and looking left and right for enhanced verification, serving as a primary or secondary identity check during the signing process.
Proof Title Pro Identity Verification FAQs
Proof verifies signer identities across its Close, Notarize, Identify, and Sign solutions using a combination of Knowledge-Based Authentication (KBA), credential analysis, live notary verification, biometric selfie comparisons against government-issued IDs, and NIST IAL2-compliant methods, with additional live verification by Trusted Referees available when needed.
Identify Transaction Overview
Identify transactions are identity verification tools available to all organizational users that prevent fraud in both in-person and online interactions by using methods like credential analysis, selfie comparison, IAL2-compliant verification, and knowledge-based authentication, providing a Proof identity report to safeguard processes such as property sales, rental applications, and account recovery without requiring notarization or document signing.
Proof Business Pro Identity Verification FAQs
Proof Business Pro verifies identities during online notarizations, identity verification requests, and eSign transactions using a combination of Knowledge-Based Authentication, credential analysis with biometric selfie comparison, and NIST IAL2-compliant methods, with live notary or Trusted Referee verification available if biometric checks fail, and offers flexible multi-method options tailored to business needs.