Introducing the Cryptographic Answer to AI Fraud

Proof, a digital identity and transaction security platform, has announced a new solution to address the growing problem of falsified content, deepfakes, and digital impersonation, which have been exacerbated by advances in artificial intelligence (AI).

Generative AI is making it easier than ever to create fake documents, images, videos, and data that are nearly indistinguishable from reality. The most significant threat lies in AI's ability to forge signatures, falsify records, impersonate voices, and fake a person’s likeness on video. OpenAI CEO Sam Altman has warned of an "impending crisis" as AI defeats many traditional methods of identity verification, urging society to change how it verifies identity.

Proof’s new product, Certify, enables instantly authorized digital signing of any type of content using a verified legal identity. This is a technological leap from basic e-signatures, similar to how the EMV chip transformed payment security by eliminating counterfeit card fraud through cryptographically authenticated transactions. Certify brings a similar paradigm to digital identity.

By cryptographically signing all media and data, Certify generates irrefutable digital evidence that cannot be counterfeited by generative AI.

Proof has secured over $600 billion in digital transactions across various sectors, including mortgage closings, retirement fund withdrawals, insurance claims, and estate planning. With Certify, identity is embedded in every online action, creating verifiable records that can be instantly trusted. Examples include:

• ​Tax returns submitted with certainty in the filer's identity
• ​Images and videos with cryptographic proof of the creator
• ​Records and documents that organizations can verify as genuine
• ​Wire instructions trusted by treasury departments
• ​Legal agreements that cannot be forged or disputed as fake

Pat Kinsel, CEO of Proof, stated, "In an era where AI can generate perfect deepfakes and falsify any document, cryptographic proof of identity and authenticity of records is existential. It’s becoming a lot harder to answer ‘was this really you?’ Everything we believe and accept as real needs to rely on verifiable records."

Travis Jarae, founder and CEO of Liminal, added, “Proof is addressing the threat of AI-generated fraud head-on with a solution that is entirely unique and in high demand, particularly in financial services. Our data shows that 83% of buyers in financial services indicated they need a platform solution that covers identity and fraud use cases together.”

Certify goes beyond e-signatures, enabling verifiable records to replace any digital asset accepted by legal frameworks—documents, images, video, audio, and structured data. This allows authentication of all forms of media, ensuring provenance and accountability in an era of proliferating digital forgeries. Organizations can verify the authenticity of any evidence they receive without requiring users to present identification each time.

Aaron Davis, CEO of Florida Agency Network, commented, “Certify will help us meet the moment on the fraud threat that has overtaken our industry. We’ll now be able to eliminate the risk of AI-powered identity fraud for the more than $2.5 billion in real estate transactions that we manage annually.”

Proof is also launching the Identity Authorization Network, allowing consumers to save their verified biometric identity once and instantly true-sign any media and data across the Proof platform. This digital identity removes the need for repeated onboarding and establishes a chain of trust with every authorization, linking identity and the records it produces.

Kinsel concluded, "AI has created an authenticity crisis that demands a new approach to digital trust. Most identity solutions focus on presenting your ID, but to truly become the identity layer for the internet, we need to ensure that all data transmitted and trusted can be watermarked with your identity."

For more information about Certify and Proof’s Identity Authorization Network, visit Proof.com/certify.